Simi Signs A Huge New Deal with Apple’s Music “Platoon”


Talented and award-winning Nigerian songstress recently signed a new deal with Apple music’s Platoon.

The singer who made the announcement on her official Instagram handle with a video in which she had a meeting with the Platoon family.


Platoons record which was acquired by Apple and was launched in 2016, is a platform which enables artistes to distribute their music independently. Platoon records is in charge of A&R (signing and developing talent), marketing, video editing suites, funding, recording studios, and fiscal business management. It has also helped various African artiste especially in Nigeria, Ghana and South-Africa, in the last three years.

The CEO of Platoon Records, Denzyl Feigelson, revealed his label’s intentions to help artists get through the pandemic. Some of the artists who recently joined the Platoon family include British singer Jorja Smith, Sam Smith, DJ Cuppy and Mr Eazi. The record also developed major artists like Billie Eilish and Stefflon Don who left to sign a big endorsement deal with Universal Music Group.

On his welcome speech, the CEO of Platoon Records, Denzyl Feigelson welcomed to the Platoon family saying “We’re are really looking forward to seeing your music spread out to the entire globe, which it should”.

The singer when asked concerning why Platoon records stood out for her, she said:

Platoon definitely stood out for me because of the energy. When you’re doing art, it is always important for everyone to be on the same wave length.

It was like a no brainier for me, We knew we wanted to work with you and collaborate with you.

Simi also announced that she would soon be releasing her new EP tagged”.

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